WELCOME TO PB&YAY!

This isn’t just a brand.
It’s a way of living.

PB&YAY is for the ones who wander, ride sideways, take the long way home, and come back changed.
For surfers chasing cold waves, skaters with scraped knees, vanlifers off the map, and anyone done living boxed in.

No borders.
No labels.
No permission needed.
Sin fronteras. Solo vivir.

Born in the UK and Mexico, inspired by everywhere — PB&YAY blends surf, skate, snow, travel, food, art, and community into one loud, joyful, freedom-first culture. From bold apparel to a crepe truck flipping batter in the North East of England, everything we do is about choosing joy and choosing yourself.

Wear it. Ride it. Eat it. Live it.
Find Your YAY.